Saudi Sports Company channels concluded its coverage of the Super Bowl match between the Los Angeles Rams and the Cincinnati Bengals, which ended Feb. 14 with a 23-20 victory at SoFi Stadium in Los Angeles.
The event, which was watched by hundreds of millions on screen, is considered the most prominent international sporting event, and was broadcast by SSC channels and the Shahid application in its sports package.
SSC’s team was the first Arab team to cover the event from inside the match stadium in the US.
The coverage, which began more than a week ago, also witnessed the presence of an analytical studio that provided Arabic commentary for the first time in Super Bowl history.
The match was attended by many international stars and celebrities from the fields of art, sports and politics, with a halftime performace by legendary entertainers Eminem, Dr. Dre, Kendrick Lamar, Mary J Blige, in addition to Snoop Dogg.
This momentum of Super Bowl in 2022 elevated the pricing bar of television advertising to be at the highest end, worldwide.
